It’s been a month and a half since the first public release of Bodega. The reception we’ve received from the Mac community has been astounding. We had such high traffic on launch day that we had to upgrade our servers, and we continued to run at 85 percent capacity for the subsequent 48 hours. We’re really proud of the launch.
Let’s take a look at some statistics so far:
- We have more than 50,000 users
- More than 45,000 applications have been downloaded via Bodega
- We have 654 apps in the catalog
- Almost 370,000 listings have been viewed
- The “Buy Now” buttons have been clicked more than 1,900 times
We’ve had developers use Bodega in some really interesting ways. Some have decided to run their beta programs exclusively through Bodega. Others ran discounts for Bodega users. This is all really great.
However, interest in advertising has slowed slowed in recent weeks. Ahead of Bodega’s launch, we crunched some numbers to try to come up with a fair price for advertising, settling on $250 per week to book one of 10 spots for the swinging ads on the featured screen. Based on user traffic, we feel as though this falls in line with industry norms.
We had a good first round of advertisers. They’ve been fun to work with and created some great ads that really fit with the theme.
Lately, advertising revenue has declined and we’d like to know why. If you’re a developer who has an application on Bodega, or if you’re targeting Mac users as customers, what would you like to see from Bodega in terms of advertising? What would make you more inclined to advertise with us?
Would you prefer if the cost per week was lower, but we rotated through a higher number of ads? We’re you scared off by our initial payment problems (we’ve fixed that, by the way, as we now accept PayPal)? Or do you favor other forms of advertisement?
For the three of us, Bodega has been a full-time job for the last eight months. We’ve put a lot of work into it, and we’re prepping another release with some added goodies, which will come out later this week. However, we need to improve the advertising model for Bodega to remain successful. We’ve never expected advertising would support the entire project, but we want it to at least cover the cost of maintaining Bodega.
Let us know what you think in the comments so that we can get a dialog going. Like you, we’re also developers, and we’re successful when we can help you be more successful.