Archive for the ‘Developers’ Category

On Sale: Ads!

September 24th, 2009

For Sale: Ads!We’re putting our ad slots on sale from now until September 29.

You can purchase ads for only $75 a week, down from $250! Book now and you can get this incredibly low rate for every week until the end of November.

How effective are they? Kevin Kachikian, Developer of My Living Desktop

Since its launch, Bodega has doubled sales for My Living Desktop.

Email us at to book your slot before September 29.

See our advertisers page for more information on our ads.

C4[3] or Bust!

September 23rd, 2009

C4After missing out on the last 2 years of the highly regarded C4 conference in Chicago, we’re happy to say that we’re going to be there with bells on this year! Look for @philletourneau @rickfillion & @cverwymeren, we’ll be wearing our nifty new Bodega pins and maybe our Bodega t-shirts too. Come up, introduce yourself if we haven’t met we’ll even give you a pin! Don’t worry, we’re bringing more than just the one.

Advertising in Bodega

September 22nd, 2009

It’s been a month and a half since the first public release of Bodega. The reception we’ve received from the Mac community has been astounding. We had such high traffic on launch day that we had to upgrade our servers, and we continued to run at 85 percent capacity for the subsequent 48 hours. We’re really proud of the launch.

Let’s take a look at some statistics so far:

  • We have more than 50,000 users
  • More than 45,000 applications have been downloaded via Bodega
  • We have 654 apps in the catalog
  • Almost 370,000 listings have been viewed
  • The “Buy Now” buttons have been clicked more than 1,900 times

We’ve had developers use Bodega in some really interesting ways. Some have decided to run their beta programs exclusively through Bodega. Others ran discounts for Bodega users. This is all really great.

However, interest in advertising has slowed slowed in recent weeks. Ahead of Bodega’s launch, we crunched some numbers to try to come up with a fair price for advertising, settling on $250 per week to book one of 10 spots for the swinging ads on the featured screen. Based on user traffic, we feel as though this falls in line with industry norms.

We had a good first round of advertisers. They’ve been fun to work with and created some great ads that really fit with the theme.

Lately, advertising revenue has declined and we’d like to know why. If you’re a developer who has an application on Bodega, or if you’re targeting Mac users as customers, what would you like to see from Bodega in terms of advertising? What would make you more inclined to advertise with us?

Would you prefer if the cost per week was lower, but we rotated through a higher number of ads? We’re you scared off by our initial payment problems (we’ve fixed that, by the way, as we now accept PayPal)? Or do you favor other forms of advertisement?

For the three of us, Bodega has been a full-time job for the last eight months. We’ve put a lot of work into it, and we’re prepping another release with some added goodies, which will come out later this week. However, we need to improve the advertising model for Bodega to remain successful. We’ve never expected advertising would support the entire project, but we want it to at least cover the cost of maintaining Bodega.

Let us know what you think in the comments so that we can get a dialog going. Like you, we’re also developers, and we’re successful when we can help you be more successful.

Can I see some ID please?

August 31st, 2009

While adding an application to Bodega, a developer is asked to provide the bundle id of the application (or preference pane, screensaver, widget, let’s just call them applications for the sake of simplicity).  There has been some confusion amongst developers about what exactly a bundle id is, and why we’re asking for that information.  This post should answer both of those questions and explain why it’s important that Bodega have the correct bundle id for every application.

What’s a bundle id?Bundle ID

A Mac OS X application is a bundle, which is a directory with a special bit set on it to make it display as a single file instead of a directory in the Finder.  An application bundle contains files that OS X will read to determine how to run it.  Apple has a great document that explains the structure of a bundle which I recommend reading:

Mac OS X Reference Library – Bundle Structures

Read more »

Moderate Moderation

August 28th, 2009

Accept or Reject

Apple’s AppStore routinely comes under fire for inconsistent and sometimes outright bizarre behaviour when it comes to approving and rejecting applications for the iPhone and iPod Touch. From the very start of our work on Bodega, moderation has been an important issue. How much influence should we have on the content that people submit to Bodega?

We thought we’d give you a glimpse behind the scenes of our moderation system, both technically and ideologically, and tell you what we’re working on to make it even better! Read more »

Strength in Numbers

August 7th, 2009

Hello Developers,

It’s been a whirlwind week of excitement for us! We’re pleased to report over 475 applications in the Bodega catalog, with more being submitted every few minutes. With this much activity, we quickly finished our sign up promotion, which started before our public release. We were giving developers who signed up and submitted at least one application a $10 US iTunes Store gift card. Our gift to you for giving Bodega a try.

The promotion has left the building

If you’re bummed about missing out on free iTunes credit, turn that frown upside down! We still have 10 $50 iTunes gift cards we’re giving away to random selected developers who have signed up and have at least one application approved in Bodega. Every subsequent application you submit is another ballot to win.

The deadline for the contest is August 21st at 12:00AM CST. After which we will be rewarding the lucky developers with their prizes.


The Shopkeeper

Welcome developers!

August 3rd, 2009

Bodega goes public today, and we’re excited to see what people think of it. We’re still running our sign up promotion for developers who join and add their first application to Bodega. You get an iTunes US $10 gift card just for submitting! Signing up is free, and puts your product on the Bodega shelves the same day.

There are some advertising spaces available, now is the time to get your ads in for maximum exposure.